With an exceptional record of success, Bobby has played a vital role in retail growth in the Middle East, assisting numerous clients in achieving exponential business growth, identifying lacunas, and ensuring consistency. He has been instrumental in adding value to start-ups and pioneering concepts like Munch Box, Hello Chef, and Super Meals. Bobby’s expertise spans menu engineering, recipe development, operational improvements, and supply chain management, helping clients achieve their business goals and maximize profitability. His specialities include but are not limited to consulting for adding value to various brands by working on Standard Operating Systems focussing on systems, strategic planning, and inventory management. Being a recognized trainer in the industry, Bobby has driven the process, philosophy, and operational training for various teams. Other areas of his augmented approach for clients cover customer care, account management, brand building, cost optimization and financial management Bobby has also authored books which are being used to teach students in catering schools and universities of Hotel Management in India.